Role of Discovery Phase in Improving Your Apps UX
Improving Your Apps UX
There are various phases for developing a mobile application. One of the most important phases is the Discovery Phase. This Phase gives us an insight into the business goals, objectives for marketing, a list of all the features, deciding on targeting the user base and also helps us to know how viable the app is from the perspective of the business.
What Does the Discovery Phase Mean?
Discovery Phase is all about preparing a detailed blueprint after researching and analyzing your app and the target audience. This blueprint informs the developers about the entire project to be undertaken and how they should go about improving the apps UX. Discovery, if done accurately, can reduce the chance of facing obstacles or improper solution during the developing phase. It gives you a detailed idea of all the users, their needs, demands. This phase also lays focus on all the prerequisites that are needed for designing the application.
It helps in preparing a proper schedule for the app and also aids in estimating the overall cost. Discovery Phase gives you clarity on certain aspects before developing an app like identifying your unique selling proposition, defining the monetization strategy, understanding your expectations of daily visitors and monthly revenue, all these factors can be improved by improving your apps UX
Discovery Phase is conducted in different steps, which are as follows:
- Analyzing the concept and the idea of designing an app followed by checking on the feasibility of the business and its technicalities.
- Studying, analyzing, and defining the target market and audiences whom you wish to target for your application.
- Finalizing the vision of the project and determining its features along with prioritizing it as per the needs.
- Designing a visual layout of the business application idea. In this accurate detailing is mentioned for each layout along with the user’s experiences.
- Visualization of the final product with the help of various graphic designs.
- Briefs about all the technological requirements and technical architecture for the application.
Discovery Phase if conducted sincerely and accurately proves to be extremely beneficial.
Discovery Phase is all about understanding the market and also the users precisely. This will give you insights into the reasons based on which the users will be accessing your website or the applications. Considering this you can accurately plan on all the measures to be taken for providing the best user experience.
When you start with designing the site and application, you have a bunch of ideas about the features and concept. Discovery Phase lets you organize and choose only those features which are important and have to be included in the MVP. There are various mockup tools available that help with getting the screen by screen designs. This can be used as an example for presenting it to your investors.
This phase briefs you about the competition in the market and also enlightens you in those areas where your ideas might be overshadowed by your competitor’s ideas. In that case, this phase also emphasizes studying competitors to understand how they market and how you stand out to be unique in the crowd. The more visitors you have, improving your apps UX is that much more important for optimal results.
With the help of Wireframing, this phase aids you in defining the requirements in detail. Based on this information, expectations related to the development time and the cost can be estimated by the development team to come out with an average budget for developing the site and application.
Improving your apps UX is a very important factor in search engine rankings. If your users are not having a good experience on your site google may place you lower than your competition in the search results. You may want to hire a UX Development team for your website as they would have a much better experience with such technical terms.